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This is an illustrative example written by PRESSREADY to demonstrate our writing. The company described is fictional.

SaaS platform launch press release example

Tessera Opens Its Data Reconciliation Engine to Third-Party Developers

The company's first public API turns a single-purpose tool into a platform other systems can build on, and arrives with SOC 2 Type II certification

AUSTIN, Texas — 9 April 2026

Tessera has released a public API for its data reconciliation engine, allowing third-party developers to run reconciliation jobs from their own systems for the first time. The release moves the company beyond its original single-purpose application and is available to all customers on the Growth and Enterprise tiers from today.

Tessera's engine compares records across systems that disagree — typically a billing platform, a general ledger, and a payment processor — and reports the differences with the reasoning attached. Until now that comparison could only be run inside Tessera's own interface. The API allows finance and engineering teams to trigger the same jobs from an internal tool, a scheduled task, or another application.

“Roughly a third of our support conversations were customers asking how to get a reconciliation result out of our interface and into something else. That is a fairly direct signal that the product boundary was in the wrong place. We were the last step in a process that should have been able to call us.”
— Ruth Okonjo, chief technology officer, Tessera

Alongside the API, Tessera has completed a SOC 2 Type II examination covering security and availability, conducted over a six-month observation period ending February 2026. The company has also published integration guides for three accounting systems its customers commonly run.

Founded in 2021, Tessera serves approximately 480 business customers, principally in subscription software and marketplace businesses. The company employs 61 people and has offices in Austin, Texas and Lisbon, Portugal.

The API was tested with 40 customers during a private preview that ran from November 2025. Tessera reports that preview participants ran an average of 320 reconciliation jobs a month through the API, against an average of 45 run manually in the interface over the same period. The company has published a migration guide for teams moving scheduled work off the interface.

Access to the API is included at no additional cost for existing Growth and Enterprise customers. Rate limits and full documentation are published at tessera.example/docs.

About Tessera

Tessera builds data reconciliation software for finance and engineering teams, comparing records across billing, ledger, and payment systems. Founded in 2021, the company is headquartered in Austin, Texas, with an office in Lisbon, Portugal. Further information is available at tessera.example.

Media contact

Dana WhitfieldCommunications Lead, Tesserapress@tessera.example+1 512 555 0164

The reasoning

Why this release works

The decisions behind the writing above — what each choice is doing, and what the ordinary alternative would have cost.

  1. The headline states the change in capability, not the version

    "Opens Its Data Reconciliation Engine to Third-Party Developers" describes what is now possible that was not before. Software companies default to naming the release — "Tessera Announces Platform 3.0" — which means nothing to anyone outside the company. Version numbers are for changelogs.

  2. It explains what the product does before what is new

    The second paragraph defines reconciliation in one concrete sentence: comparing billing, ledger, and payment records that disagree. An announcement that assumes the reader already understands the category only reaches people who are already customers, which is the audience that needed the announcement least.

  3. The quote gives a reason the decision was made

    A third of support conversations were about getting data out — so the product boundary was wrong. That is a genuine engineering rationale, and it makes the launch feel like a response to evidence rather than a roadmap item. It also quietly tells a prospect that this company reads its own support queue.

  4. The compliance milestone is placed where buyers look

    SOC 2 Type II appears with its scope and observation window, high in the release rather than in a footnote. For software sold to committees this is often the most consequential fact on the page — it removes a blocker from every enterprise review that follows, and a procurement team needs a dated external source rather than a claim on a pricing page.

  5. Company scale is stated without inflation

    480 customers and 61 employees. Both are modest numbers, both are stated plainly, and stating them is stronger than the alternatives — "hundreds of customers" reads as a smaller number being hidden, and "trusted by industry leaders" reads as no number at all.

  6. The commercial terms remove the obvious objection

    "Included at no additional cost for existing Growth and Enterprise customers" answers the question every current customer will have on reading the headline. Leaving pricing implications unstated in a launch announcement generates support tickets, and the release is free space in which to prevent them.

More on SaaS press release distribution.

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About this sample

What people ask after reading one

Short version: the companies are invented, the craft is not.

  • No, and we will not pretend otherwise. Every company, quote, figure and name in these examples is invented. They exist to show you the writing and the structure, not to claim a client we do not have.

  • Because a customer's release belongs to the customer. Publishing one as a marketing sample without their say-so is not something we are willing to do, so we write our own to the same standard instead.

  • Roughly. A distribution-ready release runs about 400 to 600 words with a headline, subhead, dateline, body, at least one quote, a boilerplate and a media contact. Shorter than that and outlets have nothing to work with.

  • A person develops the angle and writes the release from the facts you send. You then read the complete draft and approve it before anything is submitted.

  • Tell us what is wrong and we revise it. One round of changes is included in every plan, and nothing is submitted until you approve the final version in writing.

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